Thanks Wolfgang and Peter for the instructive samples.
\starttext
\bTABLE
\bTR
\bTD \input zapf \eTD
\bTD[width=1cm] \eTD
\bTD \input ward \eTD
\bTD \input montgomery \eTD
\eTR
\eTABLE
\stoptext
I actually use something like that quite often :)
Patrick